How to sell your puppy well

Where to sell my puppy

The most reliable place to sell a puppy is a dedicated pet marketplace, where buyers already come looking for a pet rather than scrolling a general classifieds site built for random items.

  • General classifieds sites — These reach a broad audience but bury pet ads among furniture, cars and jobs. Serious buyers can scroll straight past yours without noticing.
  • Dedicated pet marketplaces — Sites built only for pets, like PetzLover, put your puppy in front of people already searching for a specific breed. Every listing is reviewed and anything that breaks the rules is removed; breed pages also carry photos and videos of that breed for extra context.
  • Breed clubs — Useful if your puppy comes from a recognised breed line, since members already understand that breed's traits and expectations.
  • Social media groups — Quick to post in, but messages get lost in comments and there is no listing record of what you agreed to.

PetzLover has run as a dedicated pet marketplace since 2012 and currently lists 10,000+ active listings across Denmark.

How do I list my puppy on PetzLover?

Creating a listing on PetzLover takes about five minutes from start to finish, and it goes live as soon as you publish it.

  1. Create your account and start a listing — Choose the puppy's kind and breed; PetzLover covers ten kinds of pet and lists 5,900+ breeds across them, each linked to its own breed page.
  2. Add photos and a description — Include clear photos and an honest description of temperament and health, then set your price.
  3. Publish for free — Listing a pet on PetzLover is free, and it takes no commission when it sells. Publishing and selling both cost nothing extra.
  4. Handle enquiries directly — Buyers contact sellers directly through the listing, and every listing carries an ID a buyer can quote. That way you both know exactly which puppy a message refers to.
  5. Manage it from your dashboard — Sellers manage every listing from one dashboard, where you can edit, renew, promote or delete it as things change.

Every listing also shows when it was published and when it expires; buyers can see straight away how current it is.

What should I prepare before I list a puppy?

Before you list, gather clear photos, a short honest write-up of temperament and health, and any records you already have, then wait until the puppy is genuinely ready to leave.

  • Photos and video — Take pictures in good daylight from a few angles, including one with the puppy standing so buyers can judge its build; a short video helps too.
  • Health and records — Note any vet checks, worming or microchipping already done, and say plainly if something is still outstanding.
  • Description — Mention parentage if known, temperament and how the puppy behaves with people and other animals; each listing links to a breed page a buyer can check against what you've written.
  • Timing — List once the puppy is ready to leave its mother and littermates, not before. Otherwise you end up fielding enquiries for one nobody can take home yet.

How much should I charge for my puppy?

There's no fixed price for a puppy: it depends on breed, pedigree, health checks already done, location and demand. Look at similar listings before you settle on a number.

On PetzLover, listings can be sorted by newest, price low to high, price high to low or most popular, and filtered by breed and location. That makes it easy to see what comparable puppies nearby are asking.

Leave a little room to negotiate, but pricing far below similar listings can make buyers assume something is wrong with the puppy rather than that it's a bargain.

Should I sell locally or ship my puppy?

Selling locally is usually easier on a young puppy, but you can still reach buyers further away by describing transport clearly and letting search work in your favour.

  • Search by place and distance — Search on PetzLover works from a place and a distance, in miles or kilometres. Buyers across Denmark searching near their own town can still find a listing further out.
  • Describe transport if you ship — Sellers can describe how they arrange transport and which areas they cover. Be specific rather than leaving a buyer to ask.
  • Meet in person when you can — A face to face meeting, or at least a live video call before anyone commits, lets a buyer see the puppy is healthy and matches the listing.
  • Watch for deposit scams — Be wary of anyone who wants to send a deposit and arrange courier delivery without ever seeing the puppy on a call; ask for payment at collection or handover instead.

What are the rules for selling a puppy?

Rules around selling puppies, including minimum ages, vaccination and paperwork, differ by area. Check the rules that apply in Denmark before you list.

This can cover the age at which a puppy is old enough to leave its mother, whether microchipping or vaccinations are required before sale, and what paperwork changes hands. Confirm the details locally rather than assuming what applied to an earlier litter still applies now.

Should I list a litter of puppies together or one at a time?

Either works, but listing one puppy at a time usually gets clearer enquiries, since a buyer can ask about a single animal's health and temperament without confusing it with its littermates.

If you list the litter as a group, say clearly in the description how many are still available, and update the listing as each puppy is placed. That keeps buyers from enquiring about ones already gone.

Whichever way you list, keep photos specific to the puppy a buyer is asking about rather than one group shot that leaves them guessing which is which.

Frequently Asked Questions

What if nobody enquires about my puppy?

A quiet listing is usually about visibility or price rather than the puppy itself. Check your photos, description and asking price first. Buyers can set an alert and get notified when a new listing appears for a breed or area they choose, which means a well-made listing can still reach someone even if replies are slow at first.

How long does it take to sell a puppy?

There's no fixed timeline for selling a puppy; some find a buyer quickly and others take longer, depending on how complete the listing looks and how much local demand there is for that breed. Publishing itself causes no delay, since a listing goes live immediately after publishing.

Do I need a website to sell my puppy?

No, a website isn't necessary. A listing on a dedicated pet marketplace does the same job of putting your puppy in front of people already searching for one.

Is it normal for a buyer to ask for a video call before agreeing to anything?

Yes, that's a reasonable request rather than an unusual one. Sellers can offer a live video call before anyone commits, letting a buyer see the puppy matches the listing before travelling to meet it.

Can I list a mixed breed puppy?

Yes, a puppy of mixed breed can be listed the same as any other. Describe the mix clearly in the title and description; buyers should know exactly what they're enquiring about before they message you.

Do I need vaccination records before I list my puppy?

That depends on the puppy's age and the rules where you live. Check what's required in Denmark before you publish anything, and being upfront about what has and hasn't been done yet helps a buyer trust the listing.

What happens when my listing expires?

Every listing shows when it was published and when it expires, and once that date passes it stops appearing in results. If the puppy hasn't sold yet, list it again to make it appear as current to buyers.