How to Sell My Puppies

How to Sell My Puppies

You can sell puppies fastest and most safely by listing them on a dedicated pet marketplace, such as PetzLover, where buyers across Estonia are already searching for puppies rather than scrolling general classifieds.

• General classifieds sites — These reach a broad audience beyond pet buyers, but puppy listings sit among unrelated ads and there's usually no way to filter by breed or litter details.
• Dedicated pet marketplaces — Buyers arrive already looking for a pet. PetzLover, for example, lists 5,900+ breeds across ten kinds of pet, and buyers can filter by breed, price, gender and location to find a litter like yours.
• Breed clubs — Useful if your puppies are a recognised breed, since members already understand that breed's needs, though reach is narrower and membership rules may apply.
• Social media groups — Free and quick to post in, but harder to verify who you're dealing with and there's little built-in protection against scams.

How do I list my puppies on PetzLover?

Listing puppies on PetzLover means creating a free account, building a listing with photos, and publishing it so it appears in search straight away.

1. Create your account — Creating a PetzLover account is free and only takes a few minutes.
2. Build the listing — Add photos and video of each puppy at no extra cost, then write a clear description. A full listing takes about five minutes to put together.
3. Publish — Listing a pet on PetzLover is free, and your listing goes live immediately once you publish it.
4. Manage enquiries from your dashboard — Everything sits in one dashboard, where you can edit, renew, promote or delete the listing as needed. You can also choose to get an SMS the moment a buyer messages you.

What should I prepare before listing my puppies?

Before you list, gather clear photos of each puppy, any health records you have, an honest description, and a plan for when the litter will be ready to leave home.

• Photos and video — Take clear, well-lit photos and short video of each puppy individually and with the litter, since buyers judge a listing mostly by what they can see.
• Health records — Bring together any vet checks, worming or vaccination records you already have so you can answer buyer questions confidently.
• An honest description — Describe temperament, parentage, breed mix and any known health issues plainly rather than only the positives.
• Timing — Think about when the puppies will realistically be ready to leave their mother, and mention that date in the listing rather than leaving buyers guessing.

How much should I charge for my puppies?

Check what similar puppies are asking near you by sorting listings by price low to high or high to low, then set a figure that reflects your breed, pedigree and local demand across Estonia.

• Breed and pedigree — Recognised breeds with health-tested parents typically draw more interest than an unclear mix.
• Location — Typical asking prices can differ a lot between areas, which is part of why checking current listings near you helps.
• Costs you've covered — Vet checks, vaccinations and microchipping, where applicable, are reasonable to factor into your price.
• Demand — A breed with many buyers actively searching will usually support a higher price than one with little interest.

Should I sell locally or further away, and how do I stay safe?

Selling locally lets you and the buyer meet the puppy in person before any money changes hands, which is the safer route; selling further afield means extra care with deposits and identity checks.

• Meet in person when you can — Seeing the buyer with the puppy before handover lets you judge the situation and answer last questions face to face.
• Be cautious with deposits — Ask for a deposit only through traceable means, and be wary of anyone who offers far more than asked or sends money before seeing the puppy.
• Watch for common scam signs — Rushed buyers, requests to ship a puppy sight unseen, or offers that seem too generous are worth treating carefully.
• Keep contact through the listing — Buyers contact you directly through your PetzLover listing, so you have a record of the conversation from first message to sale.
• Build a track record — Sellers can be rated and reviewed by the people who deal with them, and those reviews are public, which helps future buyers trust your listings.

Do I need any paperwork or vaccinations before selling puppies?

Requirements for vaccinations, microchipping and sales paperwork differ from place to place; check the rules where you live before you sell puppies.

• Vaccinations — Some areas expect certain vaccinations before a puppy changes hands, so confirm this locally.
• Microchipping — Microchipping rules and who must register the chip can differ, so check what applies where you live.
• Sales paperwork — A simple written record of the sale, including any health guarantees you offer, protects both sides even where it isn't required.
• Breeder registration — Some areas require breeders who sell regularly to register or be licensed, so check the rules where you live.

What if nobody enquires about my puppies?

If enquiries are slow, you don't need to do anything drastic right away: a free listing already appears in search results and stays live for four months.

• Let it run — Promotion is optional because a free listing already shows up in search. Give it time before assuming something's wrong.
• Promote if you want more reach — You can promote a single listing to a wider radius, or across Estonia and the home page, without committing to a subscription.
• Renew instead of rewriting — If the listing expires before it sells, you can renew it rather than writing a new one from scratch.
• Recheck the listing itself — Re-read your description and photos; a vague write-up or poor lighting can cost you enquiries even with good demand.

Can I sell mixed-breed puppies as easily as purebred ones?

Yes, mixed-breed puppies sell too; you just need to describe parentage and traits honestly since there's no pedigree to point to.

Buyers looking for a mixed breed usually care most about temperament, likely adult size and health. Lead with those details rather than apologising for the mix.

If you know the breeds involved, mention them, since some buyers search specifically by breed even for a cross.