Selling your dog: where to list it and how to do it well

What are my options for selling a dog?

You have several ways to sell a dog: general classifieds sites, dedicated pet marketplaces such as PetzLover, breed clubs, or social media groups, each differing in audience, oversight, and how buyers reach you.

  • General classifieds sites — Reach a broad audience quickly, but pet ads sit alongside everything else and get little pet-specific review.
  • Breed clubs — Bring credibility with people who already know the breed, though the audience is smaller and some require membership.
  • Social media groups — Feel local and immediate, but there's no structured listing process and it's harder to verify who you're dealing with.
  • Dedicated pet marketplaces — On PetzLover every listing is reviewed and buyers and sellers deal directly with no middleman, and listing a pet is free.

How do I list my dog on PetzLover?

Listing a dog on PetzLover takes about five minutes: enter the details, add photos, set a price, and publish, and the listing goes live immediately for buyers to see.

  1. Fill in the basics — Breed, age, temperament, and health, giving buyers a clear picture from the first line.
  2. Add photos, and consider a video call — Clear photos help, and offering a live video call before anyone commits gives buyers extra confidence.
  3. Set your price and location — This shapes who finds it when they filter or search by area.
  4. Publish — Your listing goes live right away, ready for enquiries.

What should I prepare before I post my dog for sale?

Before you post, gather clear photos, an honest description of temperament and health, any records you have, and pick a time when buyers are actively looking.

  • Photos — Take several in good light, from different angles, showing the dog standing, moving and relaxed.
  • Description — Write plainly about temperament, routine and any quirks, good and bad, so buyers know what they're getting.
  • Health records — Have vaccination or vet visit notes ready if you have them, useful for buyer questions.
  • Timing — Posting when you can respond quickly and arrange visits tends to keep interest from going cold.

How much should I charge for my dog?

There's no fixed price for a dog: research what similar dogs are listed for, sort listings by price low to high or high to low on PetzLover, and factor in breed, age and demand.

  • Compare similar listings — Sort by price low to high or high to low to see the range for the breed and area.
  • Factor in breed and demand — Some breeds and ages attract more interest among buyers across Estonia, which can push prices up or down.
  • Think about what's included — Vaccinations, health checks or extras can affect what feels like a fair price.
  • Remember listing is free — PetzLover takes no commission on sales, and listing a pet is free, meaning the price you agree is what changes hands.

Should I sell locally or arrange delivery, and how do I stay safe?

Selling locally lets buyers meet the dog before committing, while arranging transport reaches more people but adds risk you need to manage carefully.

  • Meet in person when you can — Seeing the dog together, in a neutral place, is the safest way to confirm everything matches the listing.
  • Be wary of deposit requests from strangers — Only take a deposit from someone you've spoken with properly, and be cautious of buyers who won't video call or meet.
  • If you're arranging transport — Describe how you handle it and which areas you cover, giving buyers clarity before they commit.
  • Quote the listing ID — Every listing has an ID a buyer can quote when contacting you, a quick way to confirm you're both talking about the same dog.

What paperwork do I need to sell a dog?

Paperwork requirements differ by location. Check the rules where you live for vaccination records, microchipping, and any registration needed before you sell.

  • Vaccination and health records — Keep whatever documentation you have; buyers often ask, and it helps establish trust early.
  • Registration or microchip details — Check the rules where you live for what's required before transferring ownership.
  • A simple sales record — A basic written note of the price, date and both parties' details protects everyone if questions come up later.

What if nobody contacts me about my listing?

If enquiries are slow, check your listing's details are complete and accurate, then use the tools that put it in front of more buyers.

  • Share the listing — A listing can be shared straight from its page, useful for reaching people beyond whoever happens to browse past it.
  • Buyers can set alerts — Buyers set alerts for a breed or area, which is another reason accurate details in your listing matter.
  • Promote or renew from your dashboard — You manage every listing from one dashboard, where you can edit, renew, promote or delete it if interest is slow.
  • Remember the marketplace is active — PetzLover has 10,000+ active listings, and buyers across Estonia use search, filters and alerts to find dogs like yours.

Frequently Asked Questions

How long does my listing stay live before it expires?

Each listing shows the date it was published and the date it expires. That tells you exactly how long it stays live without guessing.

Can I edit my listing after I publish it?

Yes, you manage every listing from one dashboard, where you can edit, renew, promote or delete it whenever you like.

Is it normal for buyers to ask for a video call before meeting?

Yes, sellers can offer a live video call before anyone commits, and many buyers appreciate the reassurance before travelling to meet the dog.

Can I sell more than one breed on PetzLover?

Yes, PetzLover lists 5,900+ breeds across the ten kinds of pet it covers, and each listing links to a breed page for the breed you advertise.

Will buyers far away be able to find my listing?

Search works from a place and a distance, in miles or kilometres. Buyers across Estonia can find your listing even if they don't live nearby.

What happens if my listing breaks the rules?

Every listing on PetzLover is reviewed, and anything that breaks the rules is removed. This keeps the marketplace usable for genuine buyers and sellers.

Do I need to pay anything when my dog sells?

No, PetzLover takes no commission on sales, so nothing is taken from the price you agree with the buyer.