A practical guide to selling a litter of puppies

Where can I post my puppies for sale, exactly?

You can post puppies for sale on general classifieds sites, breed clubs, social media groups, or a dedicated pet marketplace such as PetzLover, which reviews listings and lists over 10,000 active pets across Mexico.

  • General classifieds sites — These reach a wide, general audience, but puppy ads sit next to furniture and cars, making serious buyers harder to find among the noise.
  • Breed clubs — These suit purebred litters with papers and connect you to buyers who already understand the breed, though many restrict posting to registered members.
  • Social media groups — Posting here is quick and free, but there is little structure around price, health information or verification, which makes it easier for scams to hide.
  • Dedicated pet marketplaces — Sites built specifically around pets, like PetzLover, active since 2012, review listings before they go live and let buyers filter results by breed, price and location across Mexico.

How do I list my puppies on PetzLover?

Listing puppies on PetzLover takes about five minutes, and your listing goes live immediately once you publish it.

  1. Write the listing — Add clear photos, an honest description, the breed and your price. Listing itself is free, and there's no cost to get it live.
  2. Publish — Your listing appears immediately, ready for buyers to view and contact you.
  3. Talk to buyers — Buyers contact you directly through the listing. There's no middleman managing messages on your behalf.
  4. Manage as you go — Keep photos and price current as things change, since an accurate listing draws better enquiries than one buyers have to double-guess.

What should I prepare before I list a litter?

Before you publish, put together clear photos, an honest description and whatever health information you have, since buyers judge a litter mostly from what they see in the first few photos.

  • Photos — Take photos in good light from a few angles, including the puppies together and alone. That lets buyers see coat, condition and size clearly.
  • Description — Describe temperament, any health checks done so far, and what's included in the price, being specific rather than vague.
  • Health information — Ask your vet what checks and records are appropriate for the breed and age before you list, and mention what's been done.
  • Timing — Decide when the litter is ready to go to new homes before you publish, since listing too early just means answering the same question repeatedly.
  • Accurate breed and location — Enter the breed and area accurately; that's the main way buyers find litters similar to yours.

How much should I charge for my puppies?

There's no set price for puppies; work it out by comparing what similar, similarly-raised litters of your breed are asking nearby before you settle on a number.

Price depends on breed demand, lineage, health checks completed and how many buyers are actively looking in your area at the time. A litter with health testing and clear paperwork can justify a different price than one without.

On PetzLover, listings can be sorted by price low to high or high to low. That lets you see what buyers in your breed and area are actually paying, rather than guessing. PetzLover takes no commission on sales, and whatever a buyer pays is what you keep.

Should I sell locally or arrange delivery?

Selling locally is simpler because buyer and puppy can meet in person before money changes hands; selling further away can still work if you're clear about transport and stay alert to scams.

  • Meet in person when you can — Let buyers see the puppy and its living conditions before agreeing anything. Genuine buyers rarely mind travelling for a young dog.
  • Use a video call first — Sellers can offer a live video call before anyone commits, which is useful when a buyer is far away or can't visit right away.
  • Be careful with deposits — Only take a deposit from someone you've spoken with properly, and be wary of buyers who want to pay more than asked or send funds through unusual methods.
  • Describe transport honestly — If you're arranging delivery, describe how you handle it and which areas you cover; buyers should know what to expect before committing.
  • Search by distance works both ways — Just as buyers search from a place and a distance to find litters near them, keeping your location accurate helps the right local buyers find you first.

What paperwork do I need to sell puppies?

Requirements around selling puppies differ by location, so check the rules where you live before you publish anything.

Rules can cover things like microchipping, health checks, minimum ages for rehoming or licensing for anyone breeding regularly. Some areas also have restrictions on specific breeds or on advertising certain animals at all.

Keep any records your vet gives you, such as vaccination dates or health check notes, and be ready to pass copies to the buyer. If you're not sure what applies to you, your vet or a local authority can point you to the current rules.

What if nobody enquires about my litter?

A quiet listing usually means it needs a small fix, not that nobody wants the puppies, so check your price, photos and description before assuming the worst.

  • Recompare your price — Look again at what similar litters are asking nearby and adjust if yours sits well outside that range.
  • Refresh the listing — From your dashboard you can edit, renew or promote the listing, which can bring it back in front of buyers who missed it the first time.
  • Share it further — A listing can be shared straight from its page. Send it to anyone who might know a buyer instead of waiting on search alone.
  • Let buyer alerts work for you — Buyers can set an alert for a breed or area they want. Keep your breed and location accurate and your listing can reach someone the moment they're notified.
  • Watch your expiry date — Every listing shows when it was published and when it expires. Renew before it lapses to keep the momentum going.

Frequently Asked Questions

How long does my listing stay live before it expires?

Every listing shows the date it was published and the date it expires, and that tells you exactly how long it has left. If you want it to keep running, renew it from your dashboard before that date arrives.

Can I edit my listing after it's published?

Yes, sellers manage every listing from one dashboard, where you can edit, renew, promote or delete it whenever you need to. That covers everything from a small correction to changing the price entirely.

Why do buyers sometimes ask for a video call before committing?

Sellers can offer a live video call before anyone commits, which lets a buyer see the puppy move and ask questions without travelling first. It's a normal step when a buyer is some distance away and wants more than photos before deciding.

Can I list a mixed-breed or less common litter?

Yes, PetzLover lists 5,900+ breeds across its ten kinds of pet, and each listing links to a breed page carrying photos and videos of that breed. A mixed-breed litter simply needs an honest description of what's in the mix.

Is it normal to get enquiries that go nowhere or feel off?

Yes, that happens with almost any listing online, and it doesn't mean something is wrong with yours. Treat vague, rushed or overly generous messages with caution, and don't feel pressured to commit to the first person who gets in touch.

Do I pay anything if my puppies don't sell straight away?

No, listing a pet on PetzLover is free. There's no upfront cost whether your litter sells quickly or takes longer to find buyers.

Why does my listing show an ID number?

Every listing has an ID a buyer can quote when contacting the seller, which makes it quick to confirm exactly which listing and which litter someone means. It's especially useful if you have more than one litter listed at a time.